A mortgage lender offering the lowest possible interest rates may not be able to entice the borrowers unless the first touch point – the website is carefully designed to cater to the exact needs of the borrower.
Technology Stack for a Perfect Mortgage Website
Responsive design
Responsive design makes the website mobile friendly which is important since most of the borrowers search online for mortgages using their mobiles or tablets.
Responsive designs are critical for improving search engine rankings in Google search.
Improved customer experience via responsive designs can provide borrowers a sense of simplicity and ease about the whole process.
Informational content
Borrowers seeking information can be turned into leads if the Lenders are able to infuse informational value into the website content.
Videos and images accompanied by bulleted paragraphs are apt ways to drive leads into the website.
Bounce rate of webpages will be significantly reduced if the visitors see the information they want within the website.
Hassle free Navigation
Web pages must be designed in such a way that it’s easy for the visitors to navigate throughout the website.
Lead capture forms like contact forms, Loan request forms should be placed in all appropriate pages and should be accompanied by CTA (Call to Action Buttons).
The signup forms must for account registration must be simple and short and can be made optional with social media sign-ins.
Long informational content like Home Buyer’s Guide must be kept as Gated content which are accessible only after an account registration.
An FAQ page with possible answers to the common queries can lead more traffic to the website and illustrates the expertise of the Mortgage lender.
Search Engine Optimised
The web pages must be optimised for search engine results for common keywords (both long tail as well as short keywords) that borrowers may use for a mortgage search.
Loading speed of the webpages is also a critical factor in determining the SERP (Search Engine Results Page) ranking.
The On page SEO parameters like Title tag, meta description must be optimised for best results.
Tools
Website can provide some useful tools like Amortization calculator, Refinance Savings calculator, Mortgage Payment calculator so that borrowers can do some calculations for themselves.
These tools can become Lead Capture tool to send personalized quotations to borrower’s mail address.
Integrations
To track individual as well as overall performance of web pages the website must be integrated with Google Analytics tool.
Web to Lead forms can integrate the lead capture via website directly into the CRM systems which saves time and effort.
SEO tools can help in improving the ranking of the pages in SERP.
Other Key features
Newsletters and subscription letters sent on regular intervals are effective ways for lead capture and lead generation from the website.
Testimonials and customer reviews included in the webpage helps in gaining the trust of the borrowers.
A well written blog section enlisting the trending and important topics within the Mortgage industry can showcase the expertise of the Lender about the industry.
Looking for more information on designing a customized mortgage website or need help in optimizing and implementing the right one, leave us a message.
