Borrowers expect end to end digital engagement in real time but the different stakeholders in the loan life cycle including LOs, underwriters, marketers, appraisers etc. are operating in disconnected silos. Digitization powered by AI brought along by Salesforce Financial Services Cloud will help in smarter and faster decision making which benefits both borrowers and lenders.…
Mortgage lenders and loan officers are struggling to meet borrower’s expectations weighed down by manual processes, siloed document management systems, increased regulatory burdens and lack of transparency and visibility within the system. Digital first experience in Mortgage Banking is the solution that can bridge the widening engagement gap between borrower’s expectations and lender’s efficiency. Need…
In the Digital Mortgage space, lenders are investing heavily to drive in highly qualified sales and ideal clients to gain a strategic upper hand in the brutally competitive space. Email marketing, SEO, Google Adwords Management and Landing Page with unbounce features remains some of the most common methods used by mortgage companies for lead generation.…