Basics of Marketing Cloud Account Engagement

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Account Engagement is the smart marketing automation solution provided by Salesforce. Previously called Pardot, Account Engagement unifies the marketing and sales team within your org to drive pipeline and grow revenue. It tracks prospects coming through various channels, like website, emails, and forms and deliver a personalized experience. It gives you the power to customize…

Salesforce Pardot

Transforming Borrower Experience using Salesforce Pardot

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Mortgage banks and lenders are faced with the challenge of meeting the borrower expectation of a personalized mortgage experience while improving the LO efficiency. Marketing automation using Salesforce Pardot provide mortgage banks with effective ways to improve lead generation, grow borrower relationships and scale the business. SalesForce Pardot is software as a service (SaaS) marketing automation…