Borrowers expect end to end digital engagement in real time but the different stakeholders in the loan life cycle including LOs, underwriters, marketers, appraisers etc. are operating in disconnected silos. Digitization powered by AI brought along by Salesforce Financial Services Cloud will help in smarter and faster decision making which benefits both borrowers and lenders.
Financial Services Cloud, powered by Lightning Experience is an integrated platform designed to drive stronger client relationships by delivering personalized, proactive services meeting the expectations of the borrower.
Advantages of using Salesforce Financial Services Cloud in Mortgage Banking
Helps in creating simplified journeys with real time services and self-service options for the borrowers to manage their loans.
Lenders can reduce the cost of operation and delinquency rate while increasing approvals.
Transforms borrower experience with increased engagement, improved transparency and smarter borrower.
Financial Services Cloud improves the borrower experience, strengthen client relationships, and drive new business by integrating sales, service, and marketing.
How does Salesforce Financial Services Cloud streamline digital lending?
Lead generation & nurturing: Salesforce Financial Service Cloud help in finding and processing leads faster. The leads or potential loan prospects are identified and nurtured using intelligent insights targeting.
Loan transparency: All the stakeholders including LOs, underwriters, marketers and appraisers can seamlessly collaborate using contextualized portals connected to loan processes.
Unified view of borrower: Salesforce Financial Service Cloud delivers unified view of the borrower across the organization by providing insights on financial assets, account authentication and key influencers for the borrower.
Standard flow templates: Financial Services Cloud includes standard flow templates that are specific to mortgage which can be customized according to the specific mortgage application needs. These flows focus on collecting mortgage application information from loan officers and borrowers.
Referral Tracking and Scoring: Financial Services Cloud includes components That Track Intelligent Need-Based Referrals and Scoring which helps lenders to stay on top of their referral activity
Commercial Banking Features: Financial Services Cloud includes inbuilt components like Commercial Banking Console app and Relationship Management Dashboard. These components help mortgage lenders to gain greater visibility into borrower relationships and streamline the work flow of LOs.
Request Resolution: Financial Services Cloud help loan service reps to resolve requests and issues faster by providing a unified view to quickly address borrower needs.
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