Sales funnel creation and implementation

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Sales funnel creation and implementation

Sales Funnel in Mortgage Banking Landscape

The mortgage loan origination process typically includes all the steps leading up to, and including, the successful closure and funding of a mortgage loan. The process is triggered when a borrower inquiries about a loan, or when a lead is generated through the bank’s marketing channels. On average, this process takes anywhere from 30 – 60 days.

Today’s loan origination landscape is forcing loan officers and lenders to rethink their sales funnel to adapt to the new environment. They need a strategic approach to design their sales funnel to battle rising costs and inefficiencies in an increasingly fragmented and competitive marketplace.

We can help you with designing, creating, optimizing and customizing the ideal sales funnel for you.

Sales Funnel Design - Checklist

Sales Process Automation
- Sales process automation gives the power to know the borrower in advance, plan the communication, personalization, the way to deliver it, the time and frequency – making the sales process powerful and convenient for both the loan officer and the borrower.
- We help the lenders to choose and implement the right automation tool which will have the following essential functionalities:
  - Contact Management
  - Marketing Pipeline Management
  - Multi – channel Communication Automation
  - Workflow Automation
  - Integrations with loan origination software (LOS) and other industry-related platforms like point-of-sale (POS) software.
  - Analytics and Reporting
  - Extensive marketing library of campaigns, emails, flyers, direct mail templates for immediate test and deploy.
Self Service Portals
- We help mortgage lenders to build an integrated borrower portal that has rich business data and information for the borrower.
- These self-service portals can be used to onboard borrowers, upload documentations, view loan application progress or milestones and raise tickets.
- Powered by AI, all the service cases raised by the borrowers can be routed to the right person who is most qualified to deal the case.
Market segmentation
- Targeted advertising using market segmentation makes the target marketing more specific and more appropriate to the audience.
- The borrowers can be segmented based on gender, age group, location and online behaviors.
- Social media with inbuilt tools allows mortgage lenders to target the marketing efforts more specifically based on location, age, gender, career, education, and interests.
Call to Action Initiatives on unique landing pages
- Unique landing pages can be served and optimized per audience by establishing buyer personas for different segments of target audience.
- CTA buttons like free non obligation loan quotes, contact forms that will be placed in these landing pages to interest borrowers who are not ready to fill out a complete loan application form.
- These custom loan quotes with minimum columns to fill out can be shared via social media as well to capture prospective borrower information.
CRM Set up and implementation
- We can assist lenders and loan officers for choosing the right CRM partner based on your work flow process and organizational goals.
- We can also set up, configure, customize, deploy, test and validate the CRM tool to support specific business needs of the organization in a time bound manner.
- We also provide continuous support for further business enhancements.

If you are looking for a partner/service to help you with your web marketing needs and thereby grow your business along with this development, please contact us here.

Sales funnel creation and implementation

Sales Funnel in Mortgage Banking Landscape

Sales Funnel Design - Checklist

Sales Process Automation

Self Service Portals

Market segmentation

Call to Action Initiatives on unique landing pages

CRM Set up and implementation