The mortgage loan origination process typically includes all the steps leading up to, and including, the successful closure and funding of a mortgage loan. The process is triggered when a borrower inquiries about a loan, or when a lead is generated through the bank’s marketing channels. On average, this process takes anywhere from 30 – 60 days.
Today’s loan origination landscape is forcing loan officers and lenders to rethink their sales funnel to adapt to the new environment. They need a strategic approach to design their sales funnel to battle rising costs and inefficiencies in an increasingly fragmented and competitive marketplace.
We can help you with designing, creating, optimizing and customizing the ideal sales funnel for you.