The lead scoring model for identifying prime borrower leads in the mortgage industry employs a multifaceted approach, evaluating crucial factors to ensure precision in lead prioritization. With this model loan officers can filter out cold leads and focus on hot leads by making use of a list view, report and dashboard features offered by Salesforce.
Salesforce standard reporting tool is customized to include a formula to calculate the lead conversion time for each lead record. Evaluating this data will give insights into the lead sources which contribute the best leads and the loan officers who own the most number of hot leads.
Lead conversion rate can be captured by using the salesforce reporting features which helps to gain insights into the months in which most leads are converted and the loan officers with the most number of converted leads.
Lead scoring helps to prioritize leads based on a point based system where you can create rules to assign points to find the best leads. The lead score can be used to prioritize leads so that loan officers can save time by not calling leads with a very less score.
Salesforce reporting can be used for mortgage firms to gather and consolidate data on all loans created by a viewing user. We customized the standard report format by adding custom formula fields and applied filters so that the viewing user can easily see the status of all the loans created by him.
Salesforce reporting functionalities can be used to track the active involvement of loan officers in the loan handling process. With this report, we can determine the number of unique users actively participating in the lead generation and conversion process.
With Salesforce reporting, we can categorize loans based on the loan amount. The dashboard made out of this report can give an easy understanding on the number and size of loans available for each loan type for each loan officer.
Optimizing mortgage closing efficiency with a color-coded loan prioritization method.
Efficiently create automated records by developing triggered flows with prepopulated values
Improving data de-duplication efficiency for a mortgage firm through custom report types.