Report to track Lead Conversion time

Business Challenges Inconsistent processes for lead conversion across loan officers can result in difficulties in tracking and analyzing conversion times. To provide a report on the time to convert a lead, it’s important to consider several factors that can influence the conversion process. Lead Sources: When these sources are considered, there should be an efficient…

Report to track Lead Conversion rate

Business Challenges Mortgage firms encounter several business challenges when tracking lead conversion rates. The extended timeline from initial lead generation to loan closure introduces potential bottlenecks and uncertainties, making it challenging to accurately measure conversion rates at each stage. Integration issues between different systems and data sources can also hinder the seamless flow of information,…

Report on Scoring Mortgage leads

Business Challenges Lead scoring is a crucial aspect of the sales and marketing process, helping firms prioritize and allocate resources to leads that are more likely to convert. Here are some business challenges related to lead scoring faced by mortgage firms. The mortgage application and approval process can be lengthy and complex. Lead scoring models…

Loan report with unique users/Lead report with unique users

Business Challenges Our mortgage clients mostly face difficulties in Monitoring Loan Officer Workload. It is difficult for them in assessing whether loans are evenly distributed among loan officers. They were in need of a solution to tackle the lack of visibility into the active involvement of loan officers in the loan handling process. By identifying…

Categorize Data in Salesforce reports with Bucket Columns

Business Challenges A prominent challenge facing by our mortgage firms involves the intricate task of categorizing loan data according to varying loan amounts, subsequently grouping them based on distinct loan types and purposes for diverse loan owners. The huge volume and diversity of loan data make this classification process complex, making the reporting and analysis…