Social Media Marketing
Targeted Ads using Facebook, Instagram and other social media platforms.
Target Groups can be identified based on demographic, income, homeownership status and various other factors.
Building social media presence by engaging with the audience on the social media platforms.
Lead generation using the targeted advertising options provided by the LinkedIn Marketing solutions.
These targeted advertisement options include the ability to search for people within the professional networks with specific traits of home buyers as well as for developing new business partners.
Video content creation and its promotion via Google Video Ads or Youtube Ads.
Embedding video in email newsletters, sharing on social media platforms to complement the email and social media marketing efforts.
Types of video content can vary from corporate videos, informative videos on useful topics, personalized loan anniversary videos, tutorial videos explaining the loan process etc.
Customization of marketing videos to include contact info, borrowers or partners names, outbound links to the website etc.
Organic Content Creation
Personalized branded responsive websites, landing pages design along with website content creation.
Creation of blogs on topics related to Mortgage Banking is part of the content marketing strategy.
Expert Blogs to generate inbound organic traffic from long-tail keywords which are not targeted with the main content of the site.
Apart from blogs, creation of FAQs that directly answers the questions or concerns of the target audience, general information, info graphics, guides for first time home buyers and other sources of information which are useful for homebuyers as well as loan officers.
Building brand awareness by posting authoritative and authentic information on trending topics in the Mortgage industry.
Search Engine Optimization and Adwords
SEO efforts to rank the websites and social media pages higher for relevant keywords within the Google Search Page.
AdWords Search Network campaigns to target homebuyers searching for mortgages online.
Optimizing the website content to output higher Click through rate for Pay-per-click search engine marketing.
Adding inbound links (It boosts keyword credit by linking to a related post) and outbound links to the already SEO optimized content.
Building an email list of interested prospects and regularly sending them updates and newsletters.
Serving content that inspires people to take actions by including Call to Action buttons within the newsletters.
Regular email market updates to demonstrate your value, help boost your brand as an authority and go-to resource, and keep prospects engaged.
Using email newsletters to alert homebuyers about new loan products and features as well as timely opportunities to refinance or obtain home equity lines. of credit.
Designing and launching content marketing campaigns and strategies to attract and retain mortgage prospects.
Content promotion by using social media shares of the content, more backlinks pointing to the website, better organic rankings on search engines, and more referral traffic coming to the site.
Remarketing campaigns with unique ads for marketing directly to a very important audience: people who visited the site but didn’t take action.
Creation of Info graphics and creatives for easily sharing on social media.