Marketing Automation in Mortgage Industry is an effective and reliable way for a mortgage lender or loan officer to increase referrals from the existing network while attracting prospective clients. Marketing automation tools can automate follow-up tasks, including lead generation to post-closing, email marketing and lead nurturing.
Benefits of employing Marketing Automation in Mortgage Industry
Enhances the borrower experience by providing a seamless customer service experience including customized emails, automated updates, loan milestone alerts and reminders.
Improve the workflows to save time for so that the loan officers and mortgage lenders can refocus time and attention on to borrowers.
Enhance the email marketing initiatives to personalize emails, create email campaigns and automate communication, keeping all parties up-to-date on the lending process.
Provides integrated multi-channel marketing easier and thereby generating more leads, nurturing them and closing the loan.
Helps in co-branded marketing by building relationships with important business partners by including them on the marketing campaigns.
Helps in keeping track of the key KPIs of the marketing campaigns to check the effectiveness and improve the strategies accordingly.
Organizes the contact databases and monitor responses to follow up borrowers and realtors on time to generate leads and increase referral rates.
Essential Functionalities of Marketing Automation tools in Mortgage Industry
Contact Management
Marketing Pipeline Management
Multi – channel Communication Automation
Workflow Automation
Integrations with loan origination software (LOS) and other industry-related platforms like point-of-sale (POS) software.
Analytics and Reporting
Extensive marketing library of campaigns, emails, flyers, direct mail templates for immediate test and deploy.
Marketing archive and audit to helping in meeting regulatory compliance.
Top Market Automation tools in Mortgage Industry
Jungo which is the mortgage specific CRM by Salesforce, helps mortgage lenders and loan officers to track sales leads, create and monitor marketing campaigns, and follow up with clients after loans close.
Whiteboard is a mortgage CRM that comes with ready-made campaigns, call scripts, and predetermined tasks that automate communication for lenders. It includes unlimited contacts, loan process management, loan origination software (LOS) and lead source integrations.
Infusionsoft offers multimedia marketing, providing Loan Officers with a unique opportunity to reach clients via automated voice broadcasts, mortgage marketing mails and social media posts.
Velocify offers workflow automation, lead prioritization and duplicate lead management tools to help Loan Officers to track leads and to automate the sales process by providing real-time updates.
Surefire CRM is a marketing CRM designed for loan officers and mortgage professionals which helps in creating highly individualized email marketing campaigns.
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