Salesforce Community Cloud helps mortgage banks and lenders to build and customize a community to connect and collaborate with borrowers, brokers and loan officers throughout the mortgage origination process. Home buying and mortgage experience can be transformed using Salesforce Community Cloud where borrower, the lender and other third-party stakeholders collaborate in a secure and private manner.
Salesforce Community Cloud is a digital experience platform that enables companies of all sizes to build rich digitally branded CRM powered portals, forums and sites faster than ever before.
Features of Salesforce Community Cloud
With community cloud you rich digital spaces can be created to streamline key business processes and extend them outward to borrowers and referral partners.
Built on Salesforce CRM, using Community Cloud can create:
Websites: Community Cloud gives the ability to create websites that captivate users with visually stunning experiences.
Portals: Branded portals can be created where business data can be integrated into the ecosystem.
Personalized experience: Community Cloud give the ability to mortgage banks and lenders to personalize their communities for the use case that works for them such that an intelligent personalized experience is delivered to each user.
Ecosystem: Functionalities of the communities can be extended by seamless integration with other Salesforce components and third party industry solutions.
Need for Salesforce Community Cloud in mortgage industry
Communities are built with the Lightning community builder to make it easy for mortgage banks to get started with inbuilt ecosystem of solutions which be deployed in quick time.
Collaboration with Loan officers, borrowers, referral partners:
- Borrower communities can be used for support and feedback.
- Partner communities can be used for qualifying leads, tracking revenue and providing loan portfolio information.
- Internal communities can be used as resource hub for disseminating external and internal information.
- Community Cloud includes a library of scalable templates so that it takes little time to deploy the templates without any coding expertise.
- These templates can be customized and branded for delivering personalized experiences.
- Community built using the Community Builder is responsive and mobile friendly and runs smoothly on any device.
- Community cloud uses partnership management tools to create borrower self-service portals to provide excellent borrower and partner support at no additional cost.
- Since little IT expertise and infrastructure required, the implementation of Communities using Community Cloud is budget friendly.
- It is easy to integrate the Community with third party solutions using REST APIs.
- External users can be connected to the Community for better collaboration.
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