In the Digital Mortgage space, lenders are investing heavily to drive in highly qualified sales and ideal clients to gain a strategic upper hand in the brutally competitive space. Email marketing, SEO, Google Adwords Management and Landing Page with unbounce features remains some of the most common methods used by mortgage companies for lead generation. It is time for the mortgage industry to employ some of the disruptive technologies which has revolutionized the fintech industry elsewhere but mortgage industry is still lagging behind to adopt.
Marketing may have moved from yellow pages to digital platforms, but there is a lot of technology that is remaining unexplored by the mortgage industry.
