Social media and digital marketing had been the primarily social tool for Mortgage banks for maintaining and driving relationships with borrowers. Apart from connecting and building relationships with borrowers, social media can help Mortgage banks to truly understand the borrowers for targeted advertising, generating leads, providing customer service and enhancing user experience.
Benefits of leveraging Social Media Marketing
Touch points: Presence on the social media increases the touch-points loan officers or mortgage lenders have with the borrowers and the leads.
Targeted Marketing: Social media also allows mortgage lenders to target the marketing efforts more specifically based on location, age, gender, career, education, and interests.
Increases inbound traffic: Social marketing campaigns increases awareness of the services and drive traffic to a mortgage lender’s website or landing pages thereby creating more conversion opportunities.
Track ROI: It is easy to track the success rate of marketing efforts based on regular audits, audience reach and automated reports of social media campaigns.
Upsell and Cross sell opportunities: Social media marketing and paid advertising using Adwords or PPC significantly improves the chances of acquiring new borrowers as well as selling new loan products to existing borrowers.
Social Media Marketing Strategies for Mortgage Banks
Before a mortgage lender or bank begin to build a social media strategy, it is important to understand the target audience.
Target Groups can be identified based on demographic, income, homeownership status and various other factors.
Targeted Ads using Facebook, Instagram and other social media platforms.
Building social media presence by engaging with the audience on the social media platforms.
Lead generation using the targeted advertising options provided by the LinkedIn Marketing solutions.
These targeted advertisement options include the ability to search for people within the professional networks with specific traits of home buyers as well as for developing new business partners.
Search Engine Optimization and Adwords Strategies for Mortgage Banks
Building a social media strategy starts with quality content creation and optimizing the content for SERP.
SEO efforts to rank the websites and social media pages higher for relevant keywords within the Google Search Page.
AdWords Search Network campaigns to target homebuyers searching for mortgages online.
Optimizing the website content to output higher Click through rate for Pay-per-click search engine marketing.
Adding inbound links (It boosts keyword credit by linking to a related post) and outbound links to the already SEO optimized content..
Looking for more information on Social Media Marketing for Mortgage banks, take a look at our Mortgage Banking Digital Services, or leave us a message.
