Borrowers expect personalized and consistent engagement at every touch point and an intelligent CMS system can help mortgage banks to meet these expectations. Salesforce CMS can help mortgage banks to build digital experiences that are connected to customer data and powered by AI making these experiences as engaging as possible.
Salesforce CMS is a hybrid content as a service platform that is unified across the entire customer 360 allowing companies to create and intelligently manage content on Salesforce CRM.
Need for intelligent CMS in mortgage industry
Intelligent CMS systems can deliver consistent and engaging interactions to borrowers across all departments throughout the loan life cycle.
Legacy content management systems are slow to develop, reuse and extent content.
Legacy CMS requires customer integrations for personalizing content for the audiences.
Intelligent CMS systems can make better use of borrower data by converting customer data into personalized content.
Legacy content management systems are disconnected from data, inflexible and difficult to use.
Intelligent CMS systems with minimal developer input helps mortgage banks to reduce costs and deploy faster.
These CMS systems can power omni- channel experiences with engaging content.
Features of Salesforce Content Management System
Simple to use: Salesforce CMS is simple to configure and use empowering teams with easy to use tools including three no-coder builders across Salesforce.
Fast and flexible: Within the CMS, content can be created once and can be scaled to any experience on any channel making sure that the interactions are consistent across every channels.
Connected: The CMS is connected to CRM data which empowers mortgage banks to personalize content delivered to borrowers.
Essential features of Salesforce CMS for mortgage industry
Salesforce CMS provides gated digital experiences that serve borrowers, system integrators and loan officers.
This intelligent CMS allows mortgage banks to create, manage and store content in a single place and extend it to any Salesforce channel such as a marketing email or community portal including any channel not built on Salesforce too.
CMS package includes inbuilt templates which make it easy for any business user to create a piece of content.
Salesforce CMS is a hybrid CMS which implies that the presentation layer is independent of the content layer. So the content can be put anywhere and can be customized for any channel.
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