Salesforce Pardot

Transforming Borrower Experience using Salesforce Pardot

Mortgage banks and lenders are faced with the challenge of meeting the borrower expectation of a personalized mortgage experience while improving the LO efficiency. Marketing automation using Salesforce Pardot provide mortgage banks with effective ways to improve lead generation, grow borrower relationships and scale the business. SalesForce Pardot is software as a service (SaaS) marketing automation…

Meaningful insights from existing data

How can Mortgage banks look at their existing data to arrive at meaningful insights

Mortgage banks have with them a large database of information secured via loan origination platforms, application forms, POS platforms and other website features like contact forms, search patterns. Mortgage Banks by employing the right technology can leverage these existing data sets to gain meaningful insights about borrower behavior, buying patterns, trends, loan product performance and…

RPA in Mortgage Industry

RPA (Robotic Process Automation) in Mortgage Industry

Mortgage process still remains largely manual with multi-page documents, error-prone and inefficient methodologies which impact the customer experience. Robotic Process Automation (RPA) is the technological solution that can help automate the processes in mortgage industry end to end. Advantages of using RPA in Mortgage Industry Use cases for RPA in Mortgage Industry Challenges in implementing…

Marketing Automation in Mortgage Industry

Marketing Automation in Mortgage Industry

Marketing Automation in Mortgage Industry is an effective and reliable way for a mortgage lender or loan officer to increase referrals from the existing network while attracting prospective clients. Marketing automation tools can automate follow-up tasks, including lead generation to post-closing, email marketing and lead nurturing. Benefits of employing Marketing Automation in Mortgage Industry Essential…

Tutorial – Integrate Optimal Blue with Encompass

Advantages of integrating Optimal Blue PPE with Encompass Through seamless integration with Optimal Blue, mortgage brokers and bankers can request a product and pricing decision from their preferred lenders and investors without ever leaving Encompass LOS. Mortgage bankers using Encompass Banker Edition and Optimal Blue can automate their lock requests and confirmations as well as…

Improving Data Quality and Compliance

Improving Data Quality and Compliance using Technology

Through automation, Mortgage Lenders leverages technology to improve operational efficiency, meet regulatory requirements while reducing error rates and costs thereby speeding up the mortgage process. Loan Origination costs per loan has risen almost three times over the past decade. But document and compliance defects continue to impede the loan process thereby increasing costs and closing…

Loan Officers can leverage technology

How Loan Officers can leverage technology to close more loans

As borrowers usher in the use of newest technologies into their daily life, their expectations about mortgage experience have changed in a rapid manner. Loan officers can leverage technology to empower themselves to bring to the borrowers true digital mortgage experience without losing the essential human touch. Key Elements in the expectations of the Borrower:…