Salesforce Pardot

Transforming Borrower Experience using Salesforce Pardot

Mortgage banks and lenders are faced with the challenge of meeting the borrower expectation of a personalized mortgage experience while improving the LO efficiency. Marketing automation using Salesforce Pardot provide mortgage banks with effective ways to improve lead generation, grow borrower relationships and scale the business. SalesForce Pardot is software as a service (SaaS) marketing automation…

Meaningful insights from existing data

How can Mortgage banks look at their existing data to arrive at meaningful insights

Mortgage banks have with them a large database of information secured via loan origination platforms, application forms, POS platforms and other website features like contact forms, search patterns. Mortgage Banks by employing the right technology can leverage these existing data sets to gain meaningful insights about borrower behavior, buying patterns, trends, loan product performance and…

Slash costs by adopting Technology

How can Mortgage Banks slash costs by adopting Technology

Frequent changes in regulatory norms and compliance legislation, rising origination costs, inflated infrastructure costs are creating disruption in the mortgage industry, and the implications of that disruption are having significant financial consequences. Technology is the key in helping mortgage banks to reduce the costs without compromising the quality of service.Here are some of the ways…

Metrics for Mortgage Marketing Campaigns

Metrics for Mortgage Marketing Campaigns

Borrower expectations have changed drastically in this mobile era with the borrowers becoming more curious, impatient and demanding. So it is important for Mortgage lenders to keep track off the right marketing metrics to accurately measure the ROI of mortgage marketing campaigns. Need for tracking the right metrics Mortgage lenders need to track the right…

Marketing Automation in Mortgage Industry

Marketing Automation in Mortgage Industry

Marketing Automation in Mortgage Industry is an effective and reliable way for a mortgage lender or loan officer to increase referrals from the existing network while attracting prospective clients. Marketing automation tools can automate follow-up tasks, including lead generation to post-closing, email marketing and lead nurturing. Benefits of employing Marketing Automation in Mortgage Industry Essential…

Loan Officers can leverage technology

How Loan Officers can leverage technology to close more loans

As borrowers usher in the use of newest technologies into their daily life, their expectations about mortgage experience have changed in a rapid manner. Loan officers can leverage technology to empower themselves to bring to the borrowers true digital mortgage experience without losing the essential human touch. Key Elements in the expectations of the Borrower:…

Hybrid Cloud Computing for Mortgage Industry

Hybrid Cloud Computing for Mortgage Industry

Mortgage Industry had been slow in adopting cloud computing solutions as there were apprehensions regarding reliability, regulatory and security risks. Hybrid cloud computing for Mortgage Industry deliver all the benefits of cloud computing like flexibility, scalability and cost efficiencies with the lowest possible risk of data exposure. Hybrid cloud solutions involve a mix of on-premises,…

BPA in Mortgage Industry

Business Process Automation(BPA) in Mortgage Industry

In an environment of continuous operational and regulatory change, rising origination and operational costs, Business Process Automation (BPA) applications that execute routine, rules-based tasks without human intervention can significantly improve the mortgage loan experience and bring down the costs in Mortgage Industry. Use cases of BPA in Mortgage Industry Benefits of BPA in Mortgage Industry…

Data Integration for Mortgage Banking Technology

Why Data Integration is necessary for Mortgage Banking Technology

Mortgage Banking technology involves multiple vendors and players providing specialized dedicated services across various product types such as identity, credit, income, asset, tax transcripts, AUS, appraisal, closing costs and fees, product & pricing engine, compliance, title insurance and mortgage insurance.  To enable a simple end-to-end digital mortgage experience for the borrower, it is necessary for…