Metrics for Mortgage Marketing Campaigns

Metrics for Mortgage Marketing Campaigns

Borrower expectations have changed drastically in this mobile era with the borrowers becoming more curious, impatient and demanding. So it is important for Mortgage lenders to keep track off the right marketing metrics to accurately measure the ROI of mortgage marketing campaigns. Need for tracking the right metrics Mortgage lenders need to track the right…

Marketing Automation in Mortgage Industry

Marketing Automation in Mortgage Industry

Marketing Automation in Mortgage Industry is an effective and reliable way for a mortgage lender or loan officer to increase referrals from the existing network while attracting prospective clients. Marketing automation tools can automate follow-up tasks, including lead generation to post-closing, email marketing and lead nurturing. Benefits of employing Marketing Automation in Mortgage Industry Essential…

Loan Officers can leverage technology

How Loan Officers can leverage technology to close more loans

As borrowers usher in the use of newest technologies into their daily life, their expectations about mortgage experience have changed in a rapid manner. Loan officers can leverage technology to empower themselves to bring to the borrowers true digital mortgage experience without losing the essential human touch. Key Elements in the expectations of the Borrower:…

Hybrid Cloud Computing for Mortgage Industry

Hybrid Cloud Computing for Mortgage Industry

Mortgage Industry had been slow in adopting cloud computing solutions as there were apprehensions regarding reliability, regulatory and security risks. Hybrid cloud computing for Mortgage Industry deliver all the benefits of cloud computing like flexibility, scalability and cost efficiencies with the lowest possible risk of data exposure. Hybrid cloud solutions involve a mix of on-premises,…

BPA in Mortgage Industry

Business Process Automation(BPA) in Mortgage Industry

In an environment of continuous operational and regulatory change, rising origination and operational costs, Business Process Automation (BPA) applications that execute routine, rules-based tasks without human intervention can significantly improve the mortgage loan experience and bring down the costs in Mortgage Industry. Use cases of BPA in Mortgage Industry Benefits of BPA in Mortgage Industry…

Data Integration for Mortgage Banking Technology

Why Data Integration is necessary for Mortgage Banking Technology

Mortgage Banking technology involves multiple vendors and players providing specialized dedicated services across various product types such as identity, credit, income, asset, tax transcripts, AUS, appraisal, closing costs and fees, product & pricing engine, compliance, title insurance and mortgage insurance.  To enable a simple end-to-end digital mortgage experience for the borrower, it is necessary for…

ERP Tools for Mortgage Industry

ERP Tools for Mortgage Industry

Digital Mortgages and Automation are the technology solutions adopted by lenders to deal with the complex landscape of current mortgage industry to meet with the rising borrower demands, origination costs and regulatory compliances. Enterprise Resource Planning or ERP is a suite of powerful, fully integrated data management tools that can help mortgage industry to meet…

BPM Tools for Mortgage Industry

BPM Tools for Mortgage Industry

Mortgage Industry is struggling to adapt to the rapid changes in the compliance norms particularly with the recurring occurrence of changes in the guidelines issued by Freddie Mac and Fannie Mae. It is the lack of managed workflow and document integration between systems that is proving detrimental to adapting to process changes and regulations. Mortgage…

Integration of Floify with Jungo

Integration of Floify with Jungo

Floify is a leading provider of mortgage automation software for loan originators which provides a secure communication and document portal between lenders, borrowers, referral partners, and other mortgage stakeholders. The new integration with Jungo enables loan originators who are using Floify to automate their mortgage process and Jungo to manage their customer database to seamlessly…