In the modern mortgage industry, leads and opportunities can come from different sources and angles – there’s lead generation that exists online doing marketing as well as leads that come from real estate agents, referral partners and past clients. So, it is important to automate most of the lead generation for mortgage lenders and make…
Borrower expectations have changed drastically in this mobile era with the borrowers becoming more curious, impatient and demanding. So it is important for Mortgage lenders to keep track off the right marketing metrics to accurately measure the ROI of mortgage marketing campaigns. Need for tracking the right metrics Mortgage lenders need to track the right…
In the multi-channel, multi-device arena of mortgage marketing, the use of video is growing at a rapid pace owing to the fact that videos convey messages manifold more effectively than print media. So it is important to know how to leverage Video Marketing for Mortgage Banks. The importance of video marketing for Mortgage Banks How…
Social media and digital marketing had been the primarily social tool for Mortgage banks for maintaining and driving relationships with borrowers. Apart from connecting and building relationships with borrowers, social media can help Mortgage banks to truly understand the borrowers for targeted advertising, generating leads, providing customer service and enhancing user experience. Benefits of leveraging…