HOW TO MANAGE LEADS IN SALESFORCE PART II

Effectively managing leads in Salesforce involves a systematic approach to organize, track, and nurture potential borrowers throughout the sales cycle. In How to manage leads in Salesforce Part I – Mortgage Banking Technology | Origination Strategy Consulting (takefiveconsulting.com), we began by capturing and entering lead information into Salesforce, ensuring accurate data. In this article we…

How to manage leads in Salesforce Part I

Managing leads in Salesforce involves efficiently capturing, nurturing, and converting potential customers into opportunities. Salesforce provides a comprehensive Lead Management system that allows users to track and analyze leads throughout the sales cycle. This involves creating and customizing lead records, assigning leads to the right sales representatives, implementing lead scoring, and utilizing automation tools to…

How to draw in visitors with Classic Landing pages in Salesforce

A landing page is the destination webpage accessed by a visitor after clicking on a link or advertisement. Its primary purpose is to exhibit content tailored to the specific advertisement, search keyword, or link that was clicked. By delivering pertinent and actionable information, landing pages significantly increase the likelihood of visitors converting into valuable actions.…

Segmentation Rules and Lists in Account Engagement

Account engagement segmentation rules refer to the criteria used to categorize or group prospects based on their level of engagement with the company. These rules help businesses target their resources and efforts more effectively by tailoring their engagement strategies to different segments of prospects. The specific segmentation rules can vary depending on the company’s goals,…