Marketing Automation in Mortgage Industry

Marketing Automation in Mortgage Industry

Marketing Automation in Mortgage Industry is an effective and reliable way for a mortgage lender or loan officer to increase referrals from the existing network while attracting prospective clients. Marketing automation tools can automate follow-up tasks, including lead generation to post-closing, email marketing and lead nurturing. Benefits of employing Marketing Automation in Mortgage Industry Essential…

Floify in Mortgage Industry

How to use Floify to maximize automation in Mortgage Industry

Floify is a digital mortgage point-of-sale solution meant for  LO teams to collect and verify borrower documentation, track loan progress, communicate with borrowers and real estate agents, and close loans faster. It is possible to leverage the maximum outcome from Floify in Mortgage Industry by effectively navigating through the overwhelming list of customizations and configurations.…

Importance of CRM Tool in Mortgage Industry

Importance of CRM Tool in Mortgage Industry

With the database of clients, prospects, referral partners and leads becoming larger and more complex, Mortgage Banks needs to implement a CRM tool to improve customer services and automate marketing efforts. Need for a CRM tool in Mortgage Industry Top Functionalities of a CRM tool Top Six CRM software for Mortgage Industry We take a…

Importance of Salesforce in Mortgage Banking Industry

The widening engagement gap between borrowers and lenders is a cause of concern in the Mortgage Industry. Borrowers with access to the most sophisticated technologies expect a personalized, one-touch, technology driven, streamlined and simple mortgage experience. Lenders with strict regulatory compliance, low rates, complex process and reluctance in adopting newer technology are a long way…

How to use Jungo as an efficient CRM for Mortgage Banking

Jungo built off the popular Salesforce CRM platform has evolved from a basic CRM platform to meet the relentless needs of the Mortgage Industry. Besides the CRM functionalities offered by Salesforce, Jungo apps provides lenders with mortgage specific functionalities designed to increase revenue and promote efficiency. Jungo offers two industry focussed applications in the Mortgage…