Lead Generation for the new generation of mortgage lenders

In the modern mortgage industry, leads and opportunities can come from different sources and angles – there’s lead generation that exists online doing marketing as well as leads that come from real estate agents, referral partners and past clients. So, it is important to automate most of the lead generation for mortgage lenders and make…

Encompass 360 Loan Custom Field

Best Lead Routing Software – RingCentral

  In this article, we will be discussing Ring Central as it empowers today’s mobile workforce to communicate, collaborate, and connect via message, video, and phone calls. RingCentral is an excellent example of an advanced cloud-hosted phone systems, currently trusted by more than 300,000 prominent brands (including Evernote, BMW, Guess, Del Monte, Twitter, Subway, and…

Personalization for Lead Generation

How Mortgage Banks can leverage personalization for Lead Generation

With rise in origination costs and lead generation costs, Mortgage banks need to optimize their digital marketing efforts to close more loans without increasing their marketing spend. Personalization of digital marketing efforts can go a long way in increasing the marketing efficiency and effectiveness of lead generation techniques. Benefits of personalization in lead generation Personalization…

BI Dashboards for Mortgage Industry

Business Intelligence (BI) Dashboards for Mortgage Industry

Faster and better data driven lending decisions requires timely and accurate information right at the fingertips of LOs and Lenders. Critical business decisions backed by real time data driven approach always prove to be more accurate and effective in the long run. Essential features of a BI dashboards for Mortgage Industry Advantages of BI dashboards…

Floify in Mortgage Industry

How to use Floify to maximize automation in Mortgage Industry

Floify is a digital mortgage point-of-sale solution meant for  LO teams to collect and verify borrower documentation, track loan progress, communicate with borrowers and real estate agents, and close loans faster. It is possible to leverage the maximum outcome from Floify in Mortgage Industry by effectively navigating through the overwhelming list of customizations and configurations.…