Salesforce report URL hacking

In this article, let’s delve into Salesforce report URL hacking. While this technique isn’t officially developed by Salesforce, it’s a favourite among admins for its ability to manipulate report filters via URL parameters. Essentially, it allows users to open a report with preset filter values, eliminating the need for multiple reports or cloning. URL hacking…

HOW TO MANAGE LEADS IN SALESFORCE PART II

Effectively managing leads in Salesforce involves a systematic approach to organize, track, and nurture potential borrowers throughout the sales cycle. In How to manage leads in Salesforce Part I – Mortgage Banking Technology | Origination Strategy Consulting (takefiveconsulting.com), we began by capturing and entering lead information into Salesforce, ensuring accurate data. In this article we…

How to manage leads in Salesforce Part I

Managing leads in Salesforce involves efficiently capturing, nurturing, and converting potential customers into opportunities. Salesforce provides a comprehensive Lead Management system that allows users to track and analyze leads throughout the sales cycle. This involves creating and customizing lead records, assigning leads to the right sales representatives, implementing lead scoring, and utilizing automation tools to…

How to create Knowledge articles in Salesforce

We have discussed how to create a borrower portal in Salesforce Experience cloud. In this article let us see how to create Knowledge articles in Salesforce. These articles can be later added as insightful content to the website we created. What is a knowledge article? How to enable Knowledge articles? Customize the Knowledge custom object…

Data Models for Mortgage Banking

Essential Data Models for Mortgage Banking

Mortgage banks and lenders need to respond to challenges such as rising origination and operating costs, complex regulations and growing borrower expectations to remain competitive in the mortgage industry. Essential Data Models listed here can help mortgage banking decision makers overcome these challenges to offer loan products while managing risks and complying with regulations. Business…