Customer Data Platform for Mortgage Marketing

Identifying the right Customer Data Platform for Mortgage Marketing

As the borrower expectations sore, Mortgage industry still lags behind other fin-tech industries in employing individualized marketing. Poorly integrated systems and databases, lack of data unification are some of the challenges mortgage marketers face in implementing personalized marketing automation. It is in this scenario that a Customer Data Platform can be helpful for Mortgage Marketing.…

API architecture for Mortgage Marketing

Managing Mortgage Marketing Technology through API Architecture

API strategy needs to become a priority for Mortgage banks and lenders in order to be sustainable and to become part of the digital mortgage revolution. A typical lender’s technology stack consists of different technologies/vendors and it is important to orchestrate and enhance these applications programmatically through APIs as well as create their own custom-tailored…

Data Integration for Mortgage Banking Technology

Why Data Integration is necessary for Mortgage Banking Technology

Mortgage Banking technology involves multiple vendors and players providing specialized dedicated services across various product types such as identity, credit, income, asset, tax transcripts, AUS, appraisal, closing costs and fees, product & pricing engine, compliance, title insurance and mortgage insurance.  To enable a simple end-to-end digital mortgage experience for the borrower, it is necessary for…