With an Encompass Salesforce integration, you can easily transfer data between Encompass and Salesforce, allowing you to streamline your mortgage lending process and build a better experience. Both Salesforce and Encompass are open platforms and connection-forward, allowing you to unlock your mortgage loan processing data across your organization. Through Ellie Mae’s strategic partnership with Salesforce,…
Big part of digital transformation in mortgage industry drills down to the number of data driven initiatives by mortgage lenders and banks namely AI/ML efforts, predictive analytics, data modeling and CRMs. Explosive growth in terms of total data volume poses many operational and data challenges in mortgage industry. Data challenges in mortgage industry The total…
As the borrower expectations sore, Mortgage industry still lags behind other fin-tech industries in employing individualized marketing. Poorly integrated systems and databases, lack of data unification are some of the challenges mortgage marketers face in implementing personalized marketing automation. It is in this scenario that a Customer Data Platform can be helpful for Mortgage Marketing.…
API strategy needs to become a priority for Mortgage banks and lenders in order to be sustainable and to become part of the digital mortgage revolution. A typical lender’s technology stack consists of different technologies/vendors and it is important to orchestrate and enhance these applications programmatically through APIs as well as create their own custom-tailored…
Mortgage Banking technology involves multiple vendors and players providing specialized dedicated services across various product types such as identity, credit, income, asset, tax transcripts, AUS, appraisal, closing costs and fees, product & pricing engine, compliance, title insurance and mortgage insurance. To enable a simple end-to-end digital mortgage experience for the borrower, it is necessary for…