Scope of Prescriptive Analytics in Mortgage Banking

While basic versions of analytic solutions focus on building data repositories and reporting, advanced predictive and prescriptive analytics can generate powerful insights. Prescriptive Analytics which use models to specify optimal behaviors and actions can be embedded as a part of real-time decision making process in the mortgage banking domain. Need for Prescriptive Analytics in Mortgage…

INTEGRATE DATA ANALYTICS

How to Integrate Data Analytics into Mortgage Banking

A robust and successful Data Analytics functionality encompasses more than a stack of technologies and is incomplete without getting incorporated into all key decisions across origination, sales, marketing, borrower experience and other core functions. So it is necessary to integrate Data Analytics into  mortgage banking to aid the decision making process. How to integrate Data…

Personalization for Lead Generation

How Mortgage Banks can leverage personalization for Lead Generation

With rise in origination costs and lead generation costs, Mortgage banks need to optimize their digital marketing efforts to close more loans without increasing their marketing spend. Personalization of digital marketing efforts can go a long way in increasing the marketing efficiency and effectiveness of lead generation techniques. Benefits of personalization in lead generation Personalization…

Meaningful insights from existing data

How can Mortgage banks look at their existing data to arrive at meaningful insights

Mortgage banks have with them a large database of information secured via loan origination platforms, application forms, POS platforms and other website features like contact forms, search patterns. Mortgage Banks by employing the right technology can leverage these existing data sets to gain meaningful insights about borrower behavior, buying patterns, trends, loan product performance and…

BI Dashboards for Mortgage Industry

Business Intelligence (BI) Dashboards for Mortgage Industry

Faster and better data driven lending decisions requires timely and accurate information right at the fingertips of LOs and Lenders. Critical business decisions backed by real time data driven approach always prove to be more accurate and effective in the long run. Essential features of a BI dashboards for Mortgage Industry Advantages of BI dashboards…

Top Business Intelligence Tools for Mortgage Banking in 2018

Changing business landscapes and stiff competition has made Mortgage banks embrace technology to leverage the large database of client information which ranges from demographic data to migratory patterns. Business Intelligence tools are the latest addition to the arsenal of technological tools to augment decision making process for mortgage banks. Importance of Business Intelligence tools Measuring…