SalesForce Financial Services Cloud

Streamlining Digital Lending using Salesforce Financial Services Cloud

Borrowers expect end to end digital engagement in real time but the different stakeholders in the loan life cycle including LOs, underwriters, marketers, appraisers etc. are operating in disconnected silos. Digitization powered by AI brought along by Salesforce Financial Services Cloud will help in smarter and faster decision making which benefits both borrowers and lenders.…

Einstein Analytics for Mortgage Industry

Mortgage Banks want to better understand the borrower’s needs, increase their revenue and generate referrals from realtor partners to remain competitive in the mortgage banking domain. Einstein Analytics for Financial Services leverage Salesforce’s complete intelligence platform powered with analytics to help mortgage industry to achieve these goals. Einstein Analytics for Financial Services is a customizable…

Salesforce Pardot

Transforming Borrower Experience using Salesforce Pardot

Mortgage banks and lenders are faced with the challenge of meeting the borrower expectation of a personalized mortgage experience while improving the LO efficiency. Marketing automation using Salesforce Pardot provide mortgage banks with effective ways to improve lead generation, grow borrower relationships and scale the business. SalesForce Pardot is software as a service (SaaS) marketing automation…

Scope of Prescriptive Analytics in Mortgage Banking

While basic versions of analytic solutions focus on building data repositories and reporting, advanced predictive and prescriptive analytics can generate powerful insights. Prescriptive Analytics which use models to specify optimal behaviors and actions can be embedded as a part of real-time decision making process in the mortgage banking domain. Need for Prescriptive Analytics in Mortgage…

INTEGRATE DATA ANALYTICS

How to Integrate Data Analytics into Mortgage Banking

A robust and successful Data Analytics functionality encompasses more than a stack of technologies and is incomplete without getting incorporated into all key decisions across origination, sales, marketing, borrower experience and other core functions. So it is necessary to integrate Data Analytics into  mortgage banking to aid the decision making process. How to integrate Data…

Personalization for Lead Generation

How Mortgage Banks can leverage personalization for Lead Generation

With rise in origination costs and lead generation costs, Mortgage banks need to optimize their digital marketing efforts to close more loans without increasing their marketing spend. Personalization of digital marketing efforts can go a long way in increasing the marketing efficiency and effectiveness of lead generation techniques. Benefits of personalization in lead generation Personalization…

Data Models for Mortgage Banking

Essential Data Models for Mortgage Banking

Mortgage banks and lenders need to respond to challenges such as rising origination and operating costs, complex regulations and growing borrower expectations to remain competitive in the mortgage industry. Essential Data Models listed here can help mortgage banking decision makers overcome these challenges to offer loan products while managing risks and complying with regulations. Business…

Meaningful insights from existing data

How can Mortgage banks look at their existing data to arrive at meaningful insights

Mortgage banks have with them a large database of information secured via loan origination platforms, application forms, POS platforms and other website features like contact forms, search patterns. Mortgage Banks by employing the right technology can leverage these existing data sets to gain meaningful insights about borrower behavior, buying patterns, trends, loan product performance and…