Personalization for Lead Generation

How Mortgage Banks can leverage personalization for Lead Generation

With rise in origination costs and lead generation costs, Mortgage banks need to optimize their digital marketing efforts to close more loans without increasing their marketing spend. Personalization of digital marketing efforts can go a long way in increasing the marketing efficiency and effectiveness of lead generation techniques. Benefits of personalization in lead generation Personalization…

Data Models for Mortgage Banking

Essential Data Models for Mortgage Banking

Mortgage banks and lenders need to respond to challenges such as rising origination and operating costs, complex regulations and growing borrower expectations to remain competitive in the mortgage industry. Essential Data Models listed here can help mortgage banking decision makers overcome these challenges to offer loan products while managing risks and complying with regulations. Business…

Meaningful insights from existing data

How can Mortgage banks look at their existing data to arrive at meaningful insights

Mortgage banks have with them a large database of information secured via loan origination platforms, application forms, POS platforms and other website features like contact forms, search patterns. Mortgage Banks by employing the right technology can leverage these existing data sets to gain meaningful insights about borrower behavior, buying patterns, trends, loan product performance and…

Slash costs by adopting Technology

How can Mortgage Banks slash costs by adopting Technology

Frequent changes in regulatory norms and compliance legislation, rising origination costs, inflated infrastructure costs are creating disruption in the mortgage industry, and the implications of that disruption are having significant financial consequences. Technology is the key in helping mortgage banks to reduce the costs without compromising the quality of service.Here are some of the ways…

Metrics for Mortgage Marketing Campaigns

Metrics for Mortgage Marketing Campaigns

Borrower expectations have changed drastically in this mobile era with the borrowers becoming more curious, impatient and demanding. So it is important for Mortgage lenders to keep track off the right marketing metrics to accurately measure the ROI of mortgage marketing campaigns. Need for tracking the right metrics Mortgage lenders need to track the right…

RPA in Mortgage Industry

RPA (Robotic Process Automation) in Mortgage Industry

Mortgage process still remains largely manual with multi-page documents, error-prone and inefficient methodologies which impact the customer experience. Robotic Process Automation (RPA) is the technological solution that can help automate the processes in mortgage industry end to end. Advantages of using RPA in Mortgage Industry Use cases for RPA in Mortgage Industry Challenges in implementing…

Marketing Automation in Mortgage Industry

Marketing Automation in Mortgage Industry

Marketing Automation in Mortgage Industry is an effective and reliable way for a mortgage lender or loan officer to increase referrals from the existing network while attracting prospective clients. Marketing automation tools can automate follow-up tasks, including lead generation to post-closing, email marketing and lead nurturing. Benefits of employing Marketing Automation in Mortgage Industry Essential…

Tutorial – Integrate Optimal Blue with Encompass

Advantages of integrating Optimal Blue PPE with Encompass Through seamless integration with Optimal Blue, mortgage brokers and bankers can request a product and pricing decision from their preferred lenders and investors without ever leaving Encompass LOS. Mortgage bankers using Encompass Banker Edition and Optimal Blue can automate their lock requests and confirmations as well as…