As the borrower expectations sore, Mortgage industry still lags behind other fin-tech industries in employing individualized marketing. Poorly integrated systems and databases, lack of data unification are some of the challenges mortgage marketers face in implementing personalized marketing automation. It is in this scenario that a Customer Data Platform can be helpful for Mortgage Marketing.…
Borrowers have been considering Customer Support Service as a pain point in their loan lifecycle since it is time consuming and inconvenient. Current service solutions are built for transactions and not exactly for conversations. Salesforce Service Cloud can help lenders to strengthen borrower relationships and transform the borrower experience through AI and automation. SalesForce Service…
API strategy needs to become a priority for Mortgage banks and lenders in order to be sustainable and to become part of the digital mortgage revolution. A typical lender’s technology stack consists of different technologies/vendors and it is important to orchestrate and enhance these applications programmatically through APIs as well as create their own custom-tailored…
Borrowers expect end to end digital engagement in real time but the different stakeholders in the loan life cycle including LOs, underwriters, marketers, appraisers etc. are operating in disconnected silos. Digitization powered by AI brought along by Salesforce Financial Services Cloud will help in smarter and faster decision making which benefits both borrowers and lenders.…
Meeting the rising borrower expectations to serve a personalized experience is an important factor for lenders and mortgage banks in revenue retention. Borrower experience can be defined as the sum of all touch points that a borrower has with the lender during the entire loan life cycle. Salesforce Service Cloud helps mortgage banks to survey…
Mortgage Banks want to better understand the borrower’s needs, increase their revenue and generate referrals from realtor partners to remain competitive in the mortgage banking domain. Einstein Analytics for Financial Services leverage Salesforce’s complete intelligence platform powered with analytics to help mortgage industry to achieve these goals. Einstein Analytics for Financial Services is a customizable…
Mortgage banks and lenders are faced with the challenge of meeting the borrower expectation of a personalized mortgage experience while improving the LO efficiency. Marketing automation using Salesforce Pardot provide mortgage banks with effective ways to improve lead generation, grow borrower relationships and scale the business. SalesForce Pardot is software as a service (SaaS) marketing automation…
Seamless and personalized borrower experience is as important as the loan products and services offered by a mortgage bank or lender. Salesforce Marketing cloud powered by AI based Einstein, enabled with ease of Trailhead and with features to bring in Enterprise data, can help mortgage banks and lenders to build relationship with the tech empowered…
While basic versions of analytic solutions focus on building data repositories and reporting, advanced predictive and prescriptive analytics can generate powerful insights. Prescriptive Analytics which use models to specify optimal behaviors and actions can be embedded as a part of real-time decision making process in the mortgage banking domain. Need for Prescriptive Analytics in Mortgage…
A robust and successful Data Analytics functionality encompasses more than a stack of technologies and is incomplete without getting incorporated into all key decisions across origination, sales, marketing, borrower experience and other core functions. So it is necessary to integrate Data Analytics into mortgage banking to aid the decision making process. How to integrate Data…