Marketing Automation in Mortgage Industry is an effective and reliable way for a mortgage lender or loan officer to increase referrals from the existing network while attracting prospective clients. Marketing automation tools can automate follow-up tasks, including lead generation to post-closing, email marketing and lead nurturing. Benefits of employing Marketing Automation in Mortgage Industry Essential…
In the multi-channel, multi-device arena of mortgage marketing, the use of video is growing at a rapid pace owing to the fact that videos convey messages manifold more effectively than print media. So it is important to know how to leverage Video Marketing for Mortgage Banks. The importance of video marketing for Mortgage Banks How…
Advantages of integrating Optimal Blue PPE with Encompass Through seamless integration with Optimal Blue, mortgage brokers and bankers can request a product and pricing decision from their preferred lenders and investors without ever leaving Encompass LOS. Mortgage bankers using Encompass Banker Edition and Optimal Blue can automate their lock requests and confirmations as well as…
Borrower expectations have changed in the digital mortgage era influenced by the changes ushered in by companies like Uber, Airbnb and Amazon. Borrowers want the single tap experience for the mortgage process without losing the essential human touch. So it is critical that Loan Officers embrace tech marketing to create a more immersive customer experience,…
Through automation, Mortgage Lenders leverages technology to improve operational efficiency, meet regulatory requirements while reducing error rates and costs thereby speeding up the mortgage process. Loan Origination costs per loan has risen almost three times over the past decade. But document and compliance defects continue to impede the loan process thereby increasing costs and closing…
As borrowers usher in the use of newest technologies into their daily life, their expectations about mortgage experience have changed in a rapid manner. Loan officers can leverage technology to empower themselves to bring to the borrowers true digital mortgage experience without losing the essential human touch. Key Elements in the expectations of the Borrower:…
Mortgage lenders and loan officers are struggling to meet borrower’s expectations weighed down by manual processes, siloed document management systems, increased regulatory burdens and lack of transparency and visibility within the system. Digital first experience in Mortgage Banking is the solution that can bridge the widening engagement gap between borrower’s expectations and lender’s efficiency. Need…
Mortgage Industry had been slow in adopting cloud computing solutions as there were apprehensions regarding reliability, regulatory and security risks. Hybrid cloud computing for Mortgage Industry deliver all the benefits of cloud computing like flexibility, scalability and cost efficiencies with the lowest possible risk of data exposure. Hybrid cloud solutions involve a mix of on-premises,…
Mortgage Industry is always looking to reduce loan life cycle time by automating manual processes and eliminating lag times for processes such as borrower on-boarding, loan origination and servicing, compliance and all processes that deal with manual workflows. Document Management using ECM tools for Mortgage Industry is the best way to standardize and organize all…
Social media and digital marketing had been the primarily social tool for Mortgage banks for maintaining and driving relationships with borrowers. Apart from connecting and building relationships with borrowers, social media can help Mortgage banks to truly understand the borrowers for targeted advertising, generating leads, providing customer service and enhancing user experience. Benefits of leveraging…